Case Study: “Weave Got This” Spinning Wheel iPad App

Overview

“Weave Got This” is a boutique weaving company specializing in handcrafted woven goods. To attract more customers and increase engagement at craft fairs, the company sought an interactive way to draw attendees to their booth. The solution was a spinning wheel iPad app developed in Unity, offering visitors a fun and rewarding experience while promoting brand awareness.

Objectives

  • Increase foot traffic to the booth at craft fairs
  • Enhance customer engagement through an interactive experience
  • Promote brand awareness and social media presence
  • Encourage sales by offering discounts and prizes

The Solution: A Spinning Wheel iPad App

A digital spinning wheel app was developed using Unity, featuring a visually appealing, touch-responsive wheel that users could spin to win various prizes. The app was designed with a textile-inspired theme, incorporating the company’s branding and weaving aethestic to create a cohesive look.

Features:

  • Customizable Wheel Sections: The wheel could be updated for different events with varied prize options (e.g., discount codes, free samples, special offers).
  • Engaging UI/UX: A tactile, animated spin mechanic with realistic physics added excitement to the experience.
  • Social Media Integration: Encouraged users to follow “Weave Got This” on Instagram or Facebook to spin the wheel.

Development Process

Planning & Design

The app was conceptualized with a simple yet engaging interface. A spinning wheel mechanic was chosen for its ease of use and gamification appeal. The prize distribution and probabilities were carefully balanced to ensure a mix of excitement and fairness.

Development in Unity

Unity was selected as the development platform due to its quick development time and cross-platform capabilities. Key development steps included:

  • Creating the wheel UI with interactive elements
  • Implementing a smooth spinning animation with realistic deceleration
  • Integrating prize logic to determine the winner upon spin completion

Impact

The spinning wheel app contributed to increased booth engagement, encouraging more visitors to interact with the brand. The gamified experience helped strengthen customer connections, drive social media engagement, and promote sales through prize incentives.

To find out more about Weave Got This, check out their instagram below.
📷 Instagram: @weavegotthisworthing